Rachel Zoe Promotes Exude Lipstick Line

I'm never sure how and what to feel about Rachel Zoe, but no one can deny that she has a sharp eye, a deep understanding of fashion and an incredible talent at marketing. So when Rachel promotes a new lipstick line I sit straight and listen closely.

Exude is a new NYC-based lipstick line, owned by Diane Breidenbach, who cofounded Exude with her husband, Laurence Mille. The first products to launch on August 2nd will be a lipstick and a gloss. Exude Lipstick has an interesting crystal applicator and a minimalist soft touch tube. The formula continues the popular trend of "good for you" ingredients and contains vitamins C and E, gogi berry and omega-3 and omega-6 essential fatty acids. Sounds good to me. The lipstick is designed to be applied through the component for the perfect amount of tint. I guess no lip brush is needed.

The lipsticks offer a cream formula and come in nine shades, ranging from Nude to Cranberry (Rachel Zoe’s favorite. I'm also interested in Red #1, Plum and Rosy Brown). The gloss is available in five hues, out of which I'm especially curious about Scarlet Red and Crimson. All lip products are scented with a hint of mint. For now they will be exclusive to the company's website, exudelipstick.com (not functional at the moment) and retail for $29.



Here's what Rachel Zoe had to say about lipstick in general and the Exude line in particular:

“Of all the makeup I use, I’m most intrigued by and infatuated with lipstick. I have full lips, so playing with color and texture has always been fun for me.”



I would never [promote] something I don’t wear myself or that I don’t believe in. I really believe in this product."

What say you? Are you buying?



Info: WWD, photos via Zimbio and shesomajor.com

Copyright ©2006-2011 Gaia Fishler, The Non-Blonde. Content poaching is both illegal and ugly.

Bite Beauty Zin Luminous Crème Lipstick

There are so many fabulous lipsticks on the market that smaller brands can get overlooked in favor of the biggest names and advertisement budgets. But Bite Beauty, a Sephora-exclusive line of lip products is worth our attention. I've already shown you one of my picks, the Luminous Crème Lipstick in Shiraz. Today we're looking at Zin, a soft muted berry that's easy to wear while brightening the face.



I love the rich formula of Bite Beauty lipsticks because it's as pigmented and creamy as it is moisturizing. The lipstick feels luxurious, has a beautiful satin finish and lasts reasonably well (especially when carefully applied in two coats with a lip brush); Zin is a great addition for my lipstick wardrobe, and makes me even more eager to try other Bite products. It doesn't hurt that the lipstick smell a little lemony (a very delicate and pleasant scent) and contain anti-oxidants aplenty (Bite Beauty made a point of using all-natural ingredients including organic shea butter, superfoods, and food-grade colors while avoiding the more questionable materials).



Bottom Line: highly recommended.



Bite Beauty Luminous Crème Lipstick ($24) are exclusive to Sephora, online and in store.

Copyright ©2006-2011 Gaia Fishler, The Non-Blonde. Content poaching is both illegal and ugly.

have you used the burtsbees lip balm? is it good? or is the nivea one better?

They’re both great lip balms, but they’re different - the Burts Bees one is waxy, whereas the Nivea Kiss of Moisture is.. creamier, wet, hard to explain really.  I feel like the Nivea one is better, just because it actually hydrates and softens and soothes chapped lips; the Burts Bees one just soothes and protects, instead of correcting.  The Nivea one makes your lips look kind of glossy.